Utah Jazz / 5 For The Fight
2023–2025 · Delta Center, Salt Lake City
Creative Technology · Interactive Development
Overview
5 For The Fight is the cancer-research cause on the Utah Jazz jersey patch. For its home in the Delta Center we built a two-screen tribute wall. Fans could text a video message of support from a Jazz player to someone they love who is facing cancer, and leave a handprint dedication that joined hundreds of others on the wall. It ran unattended from 2023 until arena construction retired it, and picked up a second mode when Utah Mammoth hockey came to the building.
The Experience
The installation was two 80-inch portrait touchscreens running as one experience. When idle, they cycled through player videos; when a fan stepped up, they had two ways to take part.
On the message side, fans browsed encouraging video messages recorded by Jazz players, picked one, and used an onscreen keyboard to add their name, the recipient’s name, and a short note. The wall then sent everything as a text message. The interaction didn’t end at the arena: somewhere else, someone fighting cancer received a personal note and a video of support straight from the team.
On the dedication side, fans touched an outlined handprint, wrote the name of someone they were honoring, and pressed send. Their handprint floated up to join hundreds of others. Handprint outlines sat at several heights so a child could reach as easily as an adult, and the display automatically balanced how long each tribute stayed on screen as the collection grew.
Built for a Changing Roster
Player-based content has a shelf life measured in trade deadlines. The system was designed so videos could be added, swapped, or removed without a rebuild, and the wall stayed current through roster moves. That paid off beyond basketball: when Utah Mammoth hockey arrived at the Delta Center, the wall gained a hockey mode and served a second team from the same installation.
Built to Run for Years
Everything ran from a single machine driving both touchscreens. Automatic reboots kept the system healthy between visits, and remote support handled updates without site trips. The wall operated through multiple seasons of games, concerts, and events, and was retired only when Delta Center construction took the space itself.
Technical Specifications
- Display
- Two 80″ portrait displays with touchscreen overlay, running as one experience
- Render engine
- TouchDesigner
- Delivery
- Twilio, SMS/MMS video message delivery
- Hardware
- Single dedicated show PC driving both touchscreens
- Content
- Live-roster video management: add, swap or remove player videos without a rebuild
- Modes
- Utah Jazz · dedicated Utah Mammoth hockey mode
- Operation
- Unattended, with automatic reboots and remote support
- Run
- 2023–2025 · retired during Delta Center construction
What Else Is Possible
The same setup works for other cause-driven pieces: hospital and nonprofit lobbies, donor walls, memorials, fan tributes. For brands, the send-it-to-someone mechanic gives a visitor a real artifact of the experience to keep or pass on. And the second team mode shows how one installation can serve several tenants of a shared venue, each with their own identity.