Overview

For Crumbl’s 2025 Owners Conference in Provo, Utah, Everything Experience built a 40-foot entrance tunnel wrapped in reflective mylar balloons and brought us in to make it feel like jumping to warp speed. Thirty-two DMX-controlled light tubes ran generative animations from TouchDesigner continuously across the three-day, space-themed event.

The Experience

Every attendee entered the conference through the tunnel. Light raced along its length in chase patterns, from tubes overhead on the balloon arch and along the floor, so walking in felt like the jump to hyperspace in a sci-fi movie. Hundreds of reflective balloon surfaces multiplied every tube into thousands of moving points, and a small lighting rig filled the whole volume. Arriving became part of the show.

Watch an attendee's reel from day one on Instagram

Generative Visuals Driving Real Lights

The tubes weren’t running a cue stack. We built a TouchDesigner application that rendered warp-speed motion continuously, sampled it in real time, and sent it out as DMX through an Enttec USB Pro MkII to the Astera system.

The brief was a jump to warp speed, and the first version was exactly that: white light streaking through. We had previz tools, but nothing beats seeing it live. Once the creative director stood in the tunnel we worked Crumbl’s brand colors into the palette and tuned the speeds, all from the generative source rather than by reprogramming fixtures, right up to doors opening.

Built to Run Itself

The system ran continuously for three days without an operator. The tubes’ built-in batteries wouldn’t last a multi-day event, so we ran dedicated power to the rig, and used the Astera system’s own scheduling tools to power the lights on and off automatically each day. Wireless CRMX control kept the install clean, with no data cabling running through a balloon structure. Setup happened in a single day, with morning check-ins before each event day to confirm everything was running.

What Else Is Possible

Entrances are underused space at events. A tunnel, a corridor, a stage frame, a red carpet: the same rig makes any of them a moment, and because the visuals are software the look can change between sessions of one event, calm for arrival and loud for the after-party.